1. Primary products:

I. Dried
1. Trout Dried fish
2. Snakeskin gourami fish (Dried)
3. Snakehead fish (Dried and Fresh)
4. Giant snakehead fish (Dried and Fresh)
5. Asian redtail catfish (Dried and Fresh)
6. Habaraliya fish (Dried and Fresh)
7. Peacock eel fish (Dried and Fresh)
II. Fish powder (for animal feed)

2. Overall business plan objectives:

The objective of SMART HOUSEWIFE is to enhance the quality of processed fish products by achieving full CQS certification through the implementation of upgraded infrastructure, equipment, and facilities. The business seeks to expand market reach and sales performance by facilitating access to both local and international markets. It also aims to support local fishery product suppliers through contract farming partnerships, strengthening their market presence.

A. Business upgrading plan:

- Upgrading infrastructure: Building and layout.
- Installing new machinery and equipment.
- Improving marketing materials and marketing campaigns.

B. Food Safety Upgrading Plan:

To improve the safety of fish processing products by getting a full certificate of CQS:
- Apply for a full CQS certificate and audit preparation.
- Improve the fish product supply chain by working with producer groups or local fish suppliers to improve their hygienic practices.
- Providing Training on Hygiene and Food Safety to staff and associated value-chain actors.
- Business Plan Development for associated Value Chain Actors

3. Income projection:

Current:2024
A. Annual Sale volumes: 516,000 Kg
B. Annual Sale value: 6,552,000.00 USD
C. Number of new markets linked: Local: 20 Export: 2

Projection:2025
A. Annual Sale volumes: 576,000K g
B. Annual Sale value: 6,954,600.00 USD
C. Number of new markets linked: Local: 195 Export: 13

Job creation & social indicators:

Current:2024
A. Total employment: 25
B. Total female staff: 3
C. Total value chain actors: 7
D. Total female value chain actors: 2
E. Number of new products developed: 10
F. Number of safe products produced: 10

Projection:2025
A. Total employment: 35
B. Total female staff: 13
C. Total value chain actors: 14
D. Total female value chain actors: 7
E. Number of new products developed: 15
F. Number of safe products produced: 15

5. Investment cost:

Total Investments: 151,789.75 USD
- Owned Investment:15,000 USD
- CAPFish contribution: 61,789.75 USD
- Loan:75,000USD

6. Break Even Point (BEP):

239,564.41

7. Profit or loss (USD)

In 2024 : $4,617,622
In 2025 : $5,378,866
In 2026 : $7,428,016

8. Profitability ratios:

In 2024 : 70%
In 2025 : 70%
In 2026 : 71%

9. ROI:

929%

Vision

To become the leading trusted brand in fresh fish, fermented salted fish and dried fish, renowned for superior quality, hygiene, and safety.

Mission

Our mission is to deliver premium fermented salted fish and dried fish products by adhering to the highest standards of quality, hygiene, and safety, backed by full CQS certification. We are dedicated to continuous improvement, upgrading our processes and facilities to meet international standards. By fostering sustainable practices and building strong partnerships with local suppliers, we aim to provide trusted products that excel in both local and international markets.

Goals or Purpose

Our purpose is to produce high-quality, safe, and hygienic fermented salted fish and dried fish products that meet international standards and enhance market opportunities for local suppliers

Core Value

Quality Excellence :
- We are committed to delivering superior products that meet the highest standards of quality and safety.
Integrity :
- We operate with honesty and transparency in every aspect of our business, from sourcing to customer relations.
Innovation :
- We embrace continuous improvement and innovation to enhance our processes, products, and customer experience.
Sustainability :
- We prioritize sustainable practices that support the environment, local communities, and long-term growth.
Customer Trust :
- We strive to build and maintain trust by consistently providing reliable, hygienic, and safe products to our customers.

Business brief history:

Founded as a family business in 1992 in Kandal province by Mr. Vith Thearith, the company began by specializing in fermented salted fish. Over the years, the business expanded, and in 2004, it branched out into additional fish processing, including dried fish products. Today, SMART HOUSEWIFE is committed to becoming a leading and trusted brand in the industry, recognized for its superior quality, hygiene, and safety.

Under the leadership of Mr. Vith Thearith, the business has diversified into three main ventures: SMART HOUSEWIFE Fish Processing, MARMET, and Aquarium Farm. Together, these businesses form the cornerstone of a broader aquaculture operation, officially registered as "7.T Aquaculture" in March 2023. Each business plays a critical role in supporting the company's mission to deliver high-quality, sustainable products to both local and international markets.

Business and Market Performance

Market trend in the last two years and the assumption in the next two years?
Domestically, there has been a growing awareness and demand for higher quality and safer fishery products, which has driven a shift towards more processed and value-added products. This trend is further supported by initiatives like the Food Technology, Research, and Innovation Platform (FTP), which aims to promote sustainable growth in the post-harvest fishery sector. This initiative has begun to address some of the industry's challenges by encouraging the adoption of advanced processing technologies(UNIDO Hub).

Assumptions for the Next Two Years:

Looking forward, the dried fish processing market is expected to experience moderate growth. The introduction of advanced processing technologies and increased focus on value addition are anticipated to enhance the quality and marketability of dried fish products. Export opportunities are likely to expand, particularly with growing demand in regional markets such as China and EU, which has shown a strong interest in Cambodian fishery products.

Additionally, as Cambodia continues to integrate into the global market, there will likely be an increase in exports to European markets, supported by improved trade relations and reduced tariffs(Khmer SME). The industry is also expected to benefit from ongoing governmental and international support aimed at boosting the sector’s capacity to meet international standards.

Overall, the dried fish processing industry in Cambodia is poised for gradual growth, driven by innovation, improved processing techniques, and expanding export markets

SWOT Analysis

Based on the information gathered through the interviews the following table summarizes our analysis of the strengths, weaknesses, opportunities, and threats (SWOT) for a future upgrading Business Plan:

STRENGTHES :

● The owner has years of experience and is well-known in the fish industry
● Ownership of space and facilities for manufacturing.
● Strong presence in both local and international markets, especially in marts and supermarkets.
● Products are fully compliant with legal standards and certified for food safety.
● Established export capacity with significant experience in international trade.

WEAKNESS :

● Insufficient equipment and machinery for fish processing with proper hygiene and food safety standards.
● Limited variety of product offerings.
● Lack of CQS certification for hygiene and food safety.
● Underdeveloped financial management systems, affecting budgeting, forecasting, and resource allocation.

OPPORTUNITIES :

● Support from CAPFish and the Fishery Administration.
● Government initiatives promoting exports, particularly to EU and Chinese markets.
● Increasing local demand for food safety compliance.

THREADS :

● Global economic crises may negatively impact sales.
● Effects of climate change on fish supplies and production.
● Potential regulatory changes affecting operations.